Mars Petcare Brand Launches NEW “Hero-ish” Campaign
By Newsroom on Advertising, Advertising Gallery, Creative Gallery, Food, Latest, Marketing
The campaign highlights the big personalities of small dogs and the superpowers they think they have, hence “hero-ish.” Creative agency BBDO NY developed a suite of new assets for the campaign, including a digital comic book, two 15-second online videos and a Snapchat lens and filter
Today, the PEDIGREE brand released a digital comic book that highlights the big personalities of small dogs. The comic book, entitled “The League of Hero-ish Small Dogs,” features a group of small dog friends who each have their own “hero-ish” qualities that they use to save the day. The comic book, called “The League of […]
Pedigree Brand’s Mission to Bring the Good Back to Social Media with Dogs
By Newsroom on Food, Latest, Launches, Marketing, Promotions
Social media can be a bleak place, especially with all that’s happening in the world right now. So long term partners, Pedigree and Colenso BBDO Auckland have launched a social media platform for dogs – with the aim of overcoming everything that’s bad about social media and bringing the good back to our newsfeeds. Off […]
Mars Inc. Retain The FAB Brand / Marketer Of The Year Award
By Newsroom on Advertising, Awards, Beverages, Events, FAB of the Day, Features, Food, Latest, Launches, Marketing, Packaging
Mars, Incorporated have once again been named The FAB Brand / Marketer of The Year at the 21st edition of the prestigious The FAB Awards, bagging over 20 nominations across the various categories. The food and confectionery giant, who has won this title three-times before (including last year) since its introduction in 2013, will be […]
Pedigree Shines the Spotlight on Adoption with New “Every Pup’s Superpower” Campaign
By Newsroom on Food, Latest, Launches, Marketing, Promotions
The Pedigree brand announced “Every Pup’s Superpower” – a US-wide program that shines a light on pet adoption and celebrates the superpowers in all dogs. The campaign was launched in support of Pedigree’s sponsorship of the new IMAXdocumentary, Superpower Dogs, which highlights the extraordinary abilities of dogs who save lives and make the world a […]
Pedigree Launches ‘The Season of Good Dog’ – An Annual Holiday Just For Dogs
By Newsroom on Advertising, Advertising Gallery, Creative Gallery, Food, Latest, Launches, Marketing
Every nation on earth has an annual celebration to share with the ones they love. And finally, Pedigree have created the thing we’ve all been asking for, a festive holiday for dogs. Introducing the Season of Good Dog, a global campaign celebrating the festive season through the eyes of our four-legged friends, developed by […]
Mars, Incorporated Regain The YouTube FAB Brand / Marketer Of The Year Award
By Newsroom on Advertising, Awards, Events, FAB of the Day, Features, Food, Latest, Marketing
Mars, Incorporated have once again been named The YouTube FAB Brand / Marketer of The Year at The 20th FAB Awards, bagging a phenomenal 13 nominations across the various categories. The Food and Beverage giant, who have won this title twice before since its introduction in 2013, were handed the award on the 24th of […]
Pedigree and Colenso BBDO Make Selfies Even More Fun For Dogs With The SelfieSTIX App
By Newsroom on Food, Latest, Launches, Marketing, Promotions
Following the success of Pedigree SelfieSTIX – A specially designed clip that lets you attach a Pedigree DentaStix to the top of your smartphone – Pedigree and Colenso BBDO have launched the Pedigree SelfieSTIX app that lets people add fun filters to their dog’s perfect photo. Like Snapchat Lenses, but for dogs, the Pedigree SelfieSTIX […]
Pedigree Runs Facebook AR Campaign for ‘Adopt a Shelter Dog Month’
By Newsroom on Features, Food, Latest, Launches, Marketing, Promotions
Pet food brand Pedigree has teamed up with Facebook to launch a customised camera effect to help raise awareness for pet adoption, just in time for October’s National Adopt a Shelter Dog Month. The camera effect – created by BBDO New York – allows Facebook users to choose from multiple breeds of dogs to layer […]
Pedigree’s Adorable ‘Pup-letes’ Hit the Court in New Ads by BBDO New York
By Newsroom on Advertising, Advertising Gallery, Creative Gallery, Food, Latest, Launches
This March, American college sports fans aren’t the only ones with basketball fever. The Pedigree ‘pup-letes’ are hitting the court in a new adorable campaignfrom the Mars, Incorporated ownedbrand. The new adsare part of Pedigree’s ‘What does it take to be a Pedigree Pup-Lete?’ video series, created by advertising agency BBDO New York, whichlaunched in […]
AlmapBBDO Finds Out Just How Much We Have in Common with Man’s Best Friend
By Newsroom on Advertising, Advertising Gallery, Creative Gallery, Food, Latest, Launches
AlmapBBDO carried out an experiment, taking a variety of dogs to a daycare in Chicago where they spent the day being taken care of by the teacher on duty. The agency’s goal was to show that, although dogs are just like humans in many respects, they have very special characteristics and need to be cared […]
